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Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation

机译：选择竞争条件下的定制策略：大规模定制，目标大规模定制和产品扩散

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Hasan Cavusoglu; Huseyin Cavusoglu; Srinivasan Raghunathan;
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年度 2007
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1. Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation [J] . Cavusoglu H., Raghunathan S. IEEE Transactions on Engineering Management . 2007,第期

机译：选择竞争条件下的定制策略：大规模定制，目标大规模定制和产品扩散
2. Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers [J] . Aurelie Merle, Jean-Louis Chandon, Elyette Roux, Production and operations management . 2010,第5期

机译：大规模定制产品的感知价值和大规模定制体验对个人消费者的影响
3. Mass customization for long-term relationship development Why consumers purchase mass customized products again [J] . Seiji Endo, Doris H. Kincade Qualitative research reports in communication . 2008,第3期

机译：大规模定制可促进长期关系发展为何消费者再次购买大规模定制产品
4. Design for sustainable mass-customization: Design guidelines for sustainable mass-customized products [C] . Osorio Joycer, Romero David, Betancur Maria, 2014 International Conference on Engineering, Technology and Innovation . 2014

机译：可持续大规模定制的设计：可持续大规模定制产品的设计准则
5. Three essays on mass customization: Examining impacts of work design, supply chain uncertainty management, and functional integration on mass customization [D] . Liu, Gensheng 2007

机译：关于批量定制的三篇文章：检验工作设计，供应链不确定性管理和功能集成对批量定制的影响
6. Benefits of mass customized products: moderating role of product involvement and fashion innovativeness [O] . Minjung Park, Jungmin Yoo 2018

机译：大规模定制产品的好处：减少产品参与和时尚创新的作用
7. Design for Sustainable Mass-Customization: Design Guidelines for Sustainable Mass-Customized Products [O] . Osorio Joycer, Romero Díaz David, Betancur Maria, 2014

机译：可持续大规模定制的设计：可持续大规模定制产品的设计准则

Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation

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